Highway 80 Coffee Blend was inspired by the iconic road that stretches through Douglas, Arizona — a place where border culture, history, and community intersect. I developed this branding to capture the essence of the region: warm desert tones, rustic textures, and a grounded identity that feels both local and timeless.

The logo and packaging design reflect the rugged beauty of Highway 80 while honoring the craft of locally roasted coffee. Earthy color palettes, hand-drawn typography, and clean layouts were combined to balance authenticity with modern appeal.

This project was about more than just coffee — it was about creating a brand that tells a story of place, connection, and shared experience. Highway 80 Coffee Blend invites people to slow down, savor, and celebrate the rich culture that makes the borderlands unique.